The film is shot with Hi-8 video and 16mm hand-held cameras, operated by the frightened journalists Josh and Heather, and when they go on the run so does the audience's collective stomach. Other cinemas have apparently issued the warning: "The film is making people sick! If you feel nauseous, please don't throw up in the lobby but try to make it to the bathroom!" The district manager of the chain of theatres told Mr Showbiz's reporter that cinema patrons had been given passes so that they could come in and out of the film, and that people had been drinking water before returning to the action. Mr Showbiz reports on a nausea alert made at the Neptune Theatre in Seattle, one of the cinemas that was part of the movie's initial limited release.
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Billed as "the scariest movie ever made" the indie hit's stomach-turning power is not caused by a surfeit of blood and gore, but by motion sickness caused by the wibbly wobbly hand-held camera. The Blair Witch Project, which took $28.5m in its first weekend of general release (making it set to become one of the most profitable films of all time) is making people sick.